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Google’s original breakthrough in search was placing weight on links & using them to approximate the behavior of web users. The abstract ofThe PageRank Citation Ranking: Bringing Order to the Web reads The importance of a Web page is an inherently subjective matter, which depends on the readers interests, knowledge […]
Given the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I’ve seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to […]
This post was originally published on the STAT blog. In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content […]
The more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer’s best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement and […]
“Con o sin discapacidad intelectual, las medidas del campo son las mismas”. Así de rotunda es esta campaña gráfica que la agencia VMLY&R (México) ha realizado para Special Olympics, el movimiento deportivo más grande del mundo para personas con discapacidad intelectual. Cada una de las piezas muestra las canchas de […]