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A pesar de que estamos en 2019, la mayoría de asistentes de voz como Siri, Alexa o Google Assistant tienen identidades femeninas. Con el objetivo de cambiar esta realidad, la agencia Virtue (propiedad de Vice) se ha unido al Orgullo de Copenhague, Equal AI, Koalition Interactive y Thirtysoundsgood para crear […]
Marketers less concerned about data tech, IAB annual report findsDigital marketers and publishers increased data-related spending in 2018, and 78 percent plan to spend more next year, one of several findings in the Interactive Advertising Bureau’s newly-released annual report. MarTech Today [embedded content] Podcast Growth Is Popping in the U.S., […]
Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want. With this in mind, the appeal of social media videos only makes sense. We know that billions of people are on social networks, and we […]
Overall Influencer Marketing attracted a lot of attention in 2018 for some good and not so good reasons. Luckily, most of those unfavorable reasons were in the B2C space. Within the B2B marketing world, influencer marketing has made many advancements and more organizations are evolving their testing, use and sophistication […]
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 1: Build A lot of small business owners hear about the latest trends in online marketing—AI, paid marketing, marketing automation—and begin to feel overwhelmed. There are already so many channels and tactics to consider, and it seems like […]