Do Links Still Matter? For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz’s Link Explorer and in this year’s study, we looked at the largest data set yet — 27,000 […]
Who are your clients’ true competitors? It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets. This evolution […]
We’ve covered strategy, keyword research, and how to satisfy searcher intent — now it’s time to tackle optimizing the webpage itself! In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages. […]
¿Pueden unas ranas poner fin al brexit? Eso mismo es lo que se propone esta curiosa campaña de TBWAParís en el que un par de anfibios versionan la canción “Don’t leave me now” de Supertramp para pedir a los británicos que no se vayan de la Unión Europea. El spot, […]
Seguramente, la palabra “mate” la asocias directamente con argentinos, pero lo cierto es que esta bebida tan tradicional se disfruta en muchos países de Latinoamérica. Y, aunque hay quienes discuten sobre el origen del mate, hay otros que se dedican a celebrar la unión entre países a través de él. […]
