La marca danesa Bang & Olufsen es todo un icono en el mundo del diseño de producto. Sus equipos de imagen y sonido, tales como altavoces, televisores, auriculares o teléfonos, cuentan con una estética cuidada al milímetro que ha conquistado a millones de consumidores de todo el mundo. Este anuncio […]
En los últimos años, el plástico se ha convertido en una de las grandes preocupaciones ambientales de nuestro planeta. Y es que desde la década de los 50, se han producido más de 8 mil millones de toneladas de plástico en todo el mundo. Gran parte de ellos son envases […]
When was the last time you made a purchase without reading multiple reviews, asking your friends for recommendations or relying on an endorsement from someone that you know and trust? The likely response is: “I can’t even remember that far back.” While trusting the insights of others to inform our […]
This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book. Please enjoy this selection from Henry David Thoreau’s Walden, along with my commentary relating it back to entrepreneurship, plus a challenge question for you to ponder. JJ […]
On Thursday morning at MarketingProfs B2B Forum, TopRank Marketing CEO Lee Odden asked a room full of marketers, “Who here has tried starting a diet or exercise program before?” Pretty much every hand in the room shot up. The percentage of those individuals who would rate their efforts as a […]
