Changing SERP features and near-daily Google updates mean that single keyword strategies are no longer viable. Brands have a lot to keep tabs on if they want to stay visible and keep that coveted top spot on the SERP. That’s why we asked Laura Hampton, Head of Marketing at Impression, to […]

Editor’s note: This post first appeared in December of 2015, but because SEO (and Google) changes so quickly, we figured it was time for a refresh!  The link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover […]

This post was originally published on the STAT blog. If you’re familiar with hreflang, you’ll know just how essential this teensy bit of code is to a successful international campaign. You’ll also know that it comes with a boatload of moving parts — multiple pages, sections, and subdomains per country. […]

It’s plain to see that B2B marketers, at large, see the value in social media. The latest B2B benchmarking research from CMI and MarketingProfs found that nearly two out of three respondents (61%) increased their usage of social media for content marketing purposes in the previous year. Another new report […]

Netflix está probando una nueva función que les permitirá a los usuarios ver vídeos sin interrumpir su trabajo. Al parecer, la popular plataforma streaming se encuentra testeando un reproductor o ventana emergente capaz de reproducir el contenido sin interrupciones. Básicamente, se trata del reconocido modo picture in picture, característico de […]