In the world of consumer goods, purchase decisions are often made instantaneously and on a whim.  “This blouse is exactly my style! I’ve gotta have it!” “I’ve been wanting a PlayStation 4 forever. Finally it’s mine!” “This tent is just what we were looking for. I don’t even need to […]

At one point or another, we’ve all kept a mental list of the qualities we’re looking for in our perfect match. And over the years, that list has likely changed. Qualities that were once deal breakers (Justin Timberlake lookalike circa 2001), have now become “nice to have” or even “what […]

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused e-commerce brands drive more sales was super targeted, highly relevant email, Facebook, and Instagram marketing. This is John Jantsch, and my guest today is […]

Marketing Podcast with Jeanna PoolPodcast Transcript Today’s guest on the podcast is marketing expert, speaker, and author Jeanna Pool. She owns her own marketing firm, Marketing for Solos, and has worked with clients such as Apple, Motorola, Sun Microsystems, and Benjamin Moore Paints. She has also written several books including […]

Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. However, there are a lot of moving […]