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En febrero del año pasado, El Mundo Today publicaba una noticia que decía que el 60% del oxígeno de la Tierra está envasado en bolsas de patatas Lay’s. Y a pesar de que se trate de un portal satírico, hay gente que realmente piensa que la cantidad de aire que […]
Drift is widely regarded as a pioneer in modern marketing, and their Vice President of Marketing Dave Gerhardt has been instrumental in establishing this reputation. Taking on his first role as a marketing leader, he helped grow the chatbot platform from a startup with no market recognition to a $10 […]
What is the ultimate goal for any business or marketing unit? There are many valid answers to this question. But I think the subject of Maria Pergolino’s REVTalk on Tuesday morning at B2B Sales and Marketing Exchange (B2BSMX) in Boston offers a worthy aspiration for just about any organization: creating […]
In the universe of Stranger Things, a widely beloved sci-fi horror series that debuted its third season on Netflix last month, avoiding the Upside Down is paramount. This dark and mysterious alternate dimension is filled with predatory creatures and unknown terrors of all sorts. In the universe of account-based marketing […]
Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of the […]