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La Autoridad de la Competencia de Francia ha multado a Google con 150 millones de euros (166.4 millones de dólares) por comportamiento anticompetitivo, además de tener reglas publicitarias poco claras en Google Ads. Además de pagar la multa, la FCA espera que Google aclare las reglas para Google Ads, así […]

B2B CX Trailblazers Listen to and Act on Customer Feedback91 percent of B2B customer experience (CX) leaders utilize the input of employees to improve CX efforts, and 89 percent gather partner and distributor feedback for boosting CX, two of the traits highlighted in newly-released survey data of interest to digital […]

In any conversation about customer experience, the topic of personalization is bound to come up. After all, 91% of customers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.  However, personalization isn’t as easy as flipping a switch. If poorly executed, personalized marketing […]

Marketing Podcast with Lukas HaenschPodcast Transcript Today’s guest on the podcast is Lukas Haensch. He is a former Google UX manager and the founder of Pathmonk. While at Google, Haensch focused on page speed. Page speed might not even be on some business owners’ radar screens, but the speed with […]