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The more things change, the more they stay the same. This phrase is often uttered with a negative connotation, but incidentally, it also represents an aspirational ideal for B2B marketing managers and leaders. In an environment that is constantly shifting, brands and agencies are tasked with navigating uncertainty while remaining […]
Experiential content will help drive 2020’s digital agenda, and savvy B2B marketers should take notice. Experiential is a word with subtly differing meanings depending on which setting it’s used in, however at the core of each definition is the fact that it all boils down to experiences. Experiential content makes […]
Los filtros de Instagram han supuesto toda una revolución en la plataforma, ya que ayudan a las personas a expresarse y transmitir sus ideas o estados de ánimo de una forma diferente y creativa. Pero, ¿cómo se pueden crear estos filtros para subirlos a la plataforma? El artista digital Paul […]
Todos nos hemos escondido alguna vez de nuestros padres en la adolescencia, incluso en momentos en los que quizá no era tan necesario hacerlo. Ese es el punto de partida de este bonito spot de la marca de café belga Douwe Egberts que se ha vuelto viral por sorpresa en […]