Lines are blurring. The B2B funnel is no longer tidily divided between marketing (top) and sales (bottom) because the buying process has grown more complex and less linear.  Account-based marketing and social selling are both practices built for the new era of convergence, encouraging marketers to think more like sellers […]

Personalization is one of the most-discussed topics in marketing today, B2B or otherwise, and with all the chatter it can be a little tricky to separate fact from fiction. At MarketingProfs B2B Forum on Tuesday afternoon, Arm Treasure Data’s* Global Head of Marketing Tom Treanor took the stage to serve […]

Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – October 17 It’s time for another episode of The Self-Reliant Entrepreneur. Once a week, I’m sharing a reading from my new book, due out in October 2019. The book is structured around 366 daily meditations for entrepreneurs. They begin with […]

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Mark Zuckerberg anunció a principios de este año que la compañía planea encriptar mensajes en todas sus plataformas. Desde entonces, las autoridades de todo el mundo han estado tratando de convencer a la red social de que no lo haga, advirtiendo al público que podría permitir que los depredadores apunten […]