What Type of Links Does Google Really Prefer?

La próxima aplicación de dibujo y pintura para iPad de Adobe se llamará Adobe Fresco, anunció hoy la compañía en su blog. Anteriormente llamado Proyecto Géminis, la aplicación llegará en algún momento a finales de este año. El nombre se debe a la técnica de pintura de estilo renacentista italiano que se realiza sobre revoque […]

On June 6th, on the heels of a core update, Google announced that a site diversity update was also rolling out. This update offered a unique opportunity, because site diversity is something we can directly measure. Did Google deliver on their promise, or was this announcement mostly a PR play? There are a lot of ways to […]

SEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of Conversion Rate Optimisation (CRO) for a long time, and applying those concepts to SEO is a logical next step if you […]

Native social media video is a marketing darling, with emerging new formats and increasing availability across platforms. Mainstays like Facebook prioritize native video posts over other content types. But how can marketers showcase the impact of native video tactics to clients? With variable analytics available for the different platforms, setting a benchmark for reporting in […]