How A Best Answer Content Strategy Drives B2B Marketing Results
For many B2B marketers content is a numbers game, especially as the number of channels for discovery and engagement grow right long with competition for attention. We all know how the information overload story ends: buyers disconnect, they start to ignore marketing content and they lose trust in the brands trying so desperately to reach […]
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Transcript of Getting the Most Out of Your Content
Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Producing content’s become a marketer’s primary job. But how do you maximize your reach? How do you make sure that there’s some ROI every time you hit publish? Well this episode of the […]
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Getting the Most Out of Your Content
Marketing Podcast with Pamela WilsonPodcast Transcript Today on the podcast, I chat with Pamela Wilson, founder of BIG Brand System. Through her company, Wilson teaches small business owners how to plan for and grow a business through its four distinct stages. On today’s episode, we discuss her book, Master Content Strategy: How to Maximize Your […]
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Disney prepara un remake de El Jorobado de Notre Dame
Disney encontró la clave para revivir sus clásicos: el lanzamiento de remakes con actores reales. Así sucedió con La Bella y la Bestia, Dumbo y próximamente Aladdin, El Rey León (aunque en este último caso podríamos decir que predomina la animación digital) y Mulan. Pero la lista no termina acá ya que al parecer El […]
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How to Implement a National Tracking Strategy
Google is all about serving up results based on your precise location, which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track every single street corner across the country. Not only is this not feasible, it’s […]
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5 Real Examples of Advanced Content Promotion Strategies
Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like […]
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Gillette contra la masculinidad tóxica: la campaña que no está dejando indiferente a nadie
Faltan apenas unas semanas para la Super Bowl y algunas marcas ya están empezando a dar a conocer las piezas que exhibirán durante el evento deportivo. Una de las primeras en hacerlo ha sido Gillette y su anuncio no ha estado exento de polémica. Bajo el lema “The Best Men Can Be”, la marca busca […]
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Este calendario rinde un homenaje al proceso creativo
Empezar el año y recibir el calendario de El Tipo de la Imprenta se ha convertido en una tradición. Y es que esta imprenta alicantina (con la ayuda de la agencia Sapristi) se curra todos los años un calendario temático pensado especialmente para aquellos que nos dedicamos a la creatividad y el diseño. Si en […]
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The Next Level of Influence: 30 Essential Influencer Marketing Statistics
Pop Quiz: When influencer marketing is done right, who wins? a) Your brandb) The influencersc) Your audienced) All of the above In case you missed the last few classes, the answer is D. In the ideal influencer marketing engagement, your brand gets a boost in credibility, authority, and exposure to a new audience. The influencer […]
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The Three Elements of an Effective Total Online Presence
Marketing Podcast with John Jantsch on Total Online Presence Business owners today understand that being visible online is important. But what does having an online presence really mean? It’s a lot bigger than just having a website and a Facebook page. And when you look at the statistics on how consumers behave online, it’s easy […]
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