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La incubadora de startups de Google, Area 120, se encuentra trabajando en una nueva aplicación denominada Shoelace orientada a la organización de eventos y actividades locales. La aplicación permite seleccionar y recomendar distintas actividades de interés a las cuales llama “Loops”. También permite organizar eventos, entre otras características. Esta app […]
Once you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our “Featured Snippet Opportunities” series focused on how to discover places where you may be able to win a snippet, but today we’re focusing on how to actually […]
Facebook brings back reach estimates for Custom AudiencesAfter a year-plus absence and with new security measures in place, marketers can once again use Facebook’s estimated reach data for Custom Audience campaigns, the social giant recently announced. Marketing Land [embedded content] Google Maps Launches Place TopicsGoogle announced that its Google Maps […]
Content marketing wears many (top)hats. Brands incorporate content marketing as an avenue to help them reach, engage and convert their audiences. It’s also a tool for attracting the RIGHT people to your brand. And in the end, great content can inform, persuade and connect with your target audience on a […]