Paid search has been an important channel in a comprehensive marketing strategy for years now. But we’ve also seen some major shifts in the way that PPC works, and as with most technological things, the pace of change isn’t slowing anytime soon. That’s why it’s important for marketers and business […]

What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 […]

El website de Twitter como lo hemos conocido hasta el momento, será cosa del pasado. La compañía tecnológica anunció este lunes que rediseñará el sitio oficial con el propósito de que los usuarios puedan navegar con mayor facilidad. El nuevo aspecto del escritorio ha comenzado a desplegarse de forma global […]

We had another amazing day here at MozCon — our speakers delivered some incredible expertise for Day two. But there was plenty of moments in-between that was also just as spectacular.  In no particular order, today also consisted of:  Areej parading 180 slides-worth of knowledge in 14 minutes — like a boss! […]

Rand, Russ, Ruth, Rob, and Ross. Dana and Darren. Shannon and Sarah. We didn’t mean to (we swear we didn’t) but the first day of MozCon was littered with alliteration, takeaways, and oodles of insights from our speakers. Topics ranged from local SEO, link building, and Google tools, and there was no […]