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How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers […]
Las estaciones de carga de automóviles eléctricos todavía representan un obstáculo importante para la adopción de vehículos eléctricos. Google ha comenzado a trabajar en ello permitiendo la búsqueda de estaciones de carga en Google Maps de acuerdo al tipo de enchufe. Pero tal vez, los robots podrían ser la verdadera […]
If you have attempted to add Google Analytics tracking code to a website recently, you may have noticed something new – a completely different Google Analytics snippet that looks like the code snippet above. There has been some confusion around what exactly this ‘gtag’ snippet is for. This article should […]
One of the most important concepts in Google Analytics is Attribution, the practice of giving credit to the many marketing initiatives that drive traffic and conversions on a website. It is also one of the most misunderstood, mysterious, and debated topics. We’ve created a series of posts about Attribution to […]
Understand which marketing channels are contributing and at what point in a customer’s journey with Data-Driven Attribution in Google Analytics 360, a custom model built for you with all of your Google Analytics data. Discover channels with previously-hidden value, campaigns that are outperforming expectations, and new ideas for your message […]