Is your B2B marketing on the boring side? Here’s how you can ignite a powder-keg of inspiration and burst forth with new content marketing energy to bring more boom and less boring to future B2B marketing efforts.
We have six boom-including content marketing antidotes to replace the status quo with inspiration, joy, laughter, energy, enchantment and other powerful marketing elixirs that can help you create relevant, informative, and — above all — memorable content.
This robust recent list, “Our 2019 List: The Top 50 Social Media Marketing Influencers,” includes 50 top social media marketing influencers, researched and ranked using influencer relationship marketing platform Traackr and numerous other social signal metrics.
Recently LinkedIn* published its new edition of The Sophisticated Marketer’s Guide to LinkedIn, a list of 24 B2B marketing experts, who all represent great examples of how to incorporate inspiration into you marketing, and we took a look at this group in “LinkedIn’s List of 24 B2B Marketers You Need to Know.”
For the past nine years we’ve also put out a helpful list of some of the most influential women in digital marketing, “25 Influential Women in Digital Marketing Who Rocked and Inspired in 2018,” also an excellent source for finding experts who are highly skilled at using inspiration in content marketing.
Research has shown that happiness is the top factor among U.S. mobile users when it comes to being receptive to advertisements, as the following chart from eMarketer demonstrates:
For a number of years our own Joshua Nite has written an annual take on the latest marketing humor, with the most recent being “20 More Dumb Jokes for Smart Marketers” and “20 Jokes Only a B2B Marketer Will Get,” good sources for finding the role of wit and comedy in marketing.
“I made a joke about organic reach on Facebook… nobody got it.” — Joshua Nite @NiteWrites Click To Tweet
Comedy is the most powerful way to humanize a brand because it demonstrates empathy. @timwasher #B2BContentMarketing Click To Tweet
Statistics show that creating compelling content for digital experiences is among the top opportunities for companies in 2019, as the following chart from MarketingCharts shows:
We look more closely at some of the ways Guy likes to bring out enchantment in marketing in “Spicy Twists and Tactics For Unique Content Promotion.”
Providing the best answer for your customers is a great way to boost brand credibility, and recently we’ve explored just what best-answer content is and some of the ways you can strive to achieve it in your own B2B marketing, including our CEO Lee Odden’s insightful “How A Best Answer Content Strategy Drives B2B Marketing Results.”
Using the six marketing ideas and tactics we’ve looked at here, the time may have finally come to say goodbye once and for all to many of the most boring elements of traditional B2B marketing.
Inspiration, joy, laughter, energy, and enchantment may not be the right fit for every initiative, but I hope you’ll keep your eyes open for the places that will be ideal to utilize these powerful storytelling elements.
Finally, to bring even more inspiration to your B2B marketing toolkit, check out our recent list of the top social media marketing blogs, in Lee’s “BIGLIST of Top Social Media Marketing Blogs for 2019 and Beyond,” or lend and ear and tune in to our list of “20 Podcasts To Elevate Your B2B Marketing.”
*Disclosure: LinkedIn is a TopRank Marketing client.
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