5 Ways SEO Can Shine a Light on Your Unseen B2B Content

“Look, marketers. Everywhere the light touches is content beloved by customers.” “But what about that shadowy place over there?” “That’s our unseen content. We worked hard to create it, but nobody ever visits it.” “That’s really depressing.” “That’s life.” Okay, sorry to bring the room down. And I’m also sorry […]

5 Stars: 20+ Tips to Invigorate Your B2B Marketing Using Testimonials & Reviews

What’s in a review? With the right client testimonials and customer reviews, B2B brands can increase trust and loyalty in uncertain times while strengthening existing connections and fostering new ones. Your brand may even be sitting on a goldmine of evergreen trust-building user-generated content. Let’s take a look at 20+ […]

Digital Marketing News: Influencers See Surging Engagement, COVID-19’s Impact on B2B Marketers, and New Opportunities For Building Brand Trust

Influencers see surge in engagement, want to help SMBs While other forms of marketing have generally seen decreased effectiveness figures during the coronavirus pandemic, influencer marketing has seen surging social media engagements and impressions, with some 70 percent of influencers seeing audiences seeking guidance from them during the crisis, according […]