Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging

B2B buyers consume an average of 13 content pieces before deciding on a vendor B2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to newly-released survey data from FocusVision, containing a […]

4 Questions to Drive More Productive Marketing Meetings

Allow me to paint a picture. SCENE INTERIOR – OFFICE The CAMERA pans to a worker, furiously typing on their computer. Headphones on. The keys CLACK with productivity until– — A LOUD CHIME rings out. The CAMERA zooms slowly to the computer screen. A meeting alert flashes across the monitor. […]

24 Essential B2B Influencer Marketing Statistics

How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an […]