Breaking Down Barriers for Healthy B2B Marketing with Lee Odden #MPB2B

On Thursday morning at MarketingProfs B2B Forum, TopRank Marketing CEO Lee Odden asked a room full of marketers, “Who here has tried starting a diet or exercise program before?” Pretty much every hand in the room shot up. The percentage of those individuals who would rate their efforts as a […]

IKEA presenta su nueva colección de peluches solidarios diseñados por niños

Por quinto año consecutivo, IKEA ha dejado en manos de los más pequeños el diseño de su gama de peluches SAGOSKATT. Y es que los niños de todo el mundo han tenido la oportunidad de enviar sus dibujos a la marca sueca, quien se ha encargado de seleccionar seis y […]

Digital Marketing News: Google Ads Targeting Options, Templates Come to Facebook & Instagram Stories Ads, LinkedIn Adds Events Features & More

Social media ad spend to surpass print for first timeAd spending in 2019 will for the first time see social media topping print, with global spending growth up 20 percent increasing to $84 billion, according to recently-released forecast data from Zenith. Marketing Land LinkedIn Launches Events to Facilitate Professional Meet-UpsLinkedIn […]