National Geographic lanza un disco con los sonidos de los océanos del futuro con motivo del Día Mundial del Agua

Hoy se celebra el Día Mundial del Agua y desde National Geographic han querido aprovechar esta fecha para alertarnos sobre el futuro de nuestros mares. Lo hacen lanzando un disco titulado “Sounds of Future Ocean” en el que podemos escuchar los sonidos de los océanos del futuro y que está […]

Digital Marketing News: B2B Content Effectiveness Study, Modern Marketing Skills, & Influencer Social Benchmarks

When Content Tanks: Brands Lack Faith In Their Efforts, Study Shows [B2B study]B2B marketers’ content effectiveness has faced struggling confidence, with just 4.7 percent extremely confident in their content’s pertinence, a significant decrease from 2017, according to a newly released B2B marketing study data. MediaPost [embedded content] Facebook testing features […]

Why Marketers Need to Care About Blockchain With Joel Comm and Travis Wright

Everyone has that one family member that invested in Bitcoin (or another cryptocurrency) – without knowing anything about it. For my family, that person was my brother. Before he invested in Bitcoin, he probably should have come with me to Joel Comm and Travis Wright’s Social Media Marketing World session […]

Robert Rose Shares How to Add Purpose & Focus Back Into Your Content Strategy at SMMW

Over the past few decades, we’ve seen the rise, fall, and rebirth of content marketing. The launch of the internet changed the value of content and at first, companies saw a lot of early success. But then, the web was flooded with a high quantity of low-value content as content […]