Dave Gerhardt of Drift Outlines the 10 Commandments of Modern Marketing

Drift is widely regarded as a pioneer in modern marketing, and their Vice President of Marketing Dave Gerhardt has been instrumental in establishing this reputation.  Taking on his first role as a marketing leader, he helped grow the chatbot platform from a startup with no market recognition to a $10 […]

Seasoned CMO Maria Pergolino Charts the Path to Creating a Category

What is the ultimate goal for any business or marketing unit?  There are many valid answers to this question. But I think the subject of Maria Pergolino’s REVTalk on Tuesday morning at B2B Sales and Marketing Exchange (B2BSMX) in Boston offers a worthy aspiration for just about any organization: creating […]

Sandra Freeman of Engagio Explains How to Avoid the ABM Upside Down World #B2BSMX

In the universe of Stranger Things, a widely beloved sci-fi horror series that debuted its third season on Netflix last month, avoiding the Upside Down is paramount. This dark and mysterious alternate dimension is filled with predatory creatures and unknown terrors of all sorts. In the universe of account-based marketing […]

Transcript of Why You Need a Virtual Assistant (And How to Find One)

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of the […]

Why You Need a Virtual Assistant (And How to Find One)

Marketing Podcast with Melissa SmithPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I visit with Melissa Smith. She is the founder and CEO of the Association of Virtual Assistants, an organization dedicated to setting industry standards and providing training, support, and resources for VAs. Additionally, Smith is […]