How Are Businesses Going About Retaining Their Customers?A recent brand loyalty tactics survey highlighted the differences between B2B and B2C when it comes to customer retention. More than 300 B2B and B2C business leaders were surveyed, with 97 percent having made customer retention a top priority. Some 68 percent of […]

Marketers are a passionate breed. Whether we’re crafting content, unearthing optimization opportunities, or digging into performance metrics to understand where we went right or wrong, we’re wide-eyed and determined. Our work is a labor of love, and we’re often driven by special moments that spark awe, imagination, and a sense […]

Podcast How to Win Your Clients in Bulk Marketing Podcast with Jeanna Pool Podcast Transcript Today’s guest on the podcast is marketing expert, speaker, and author Jeanna Pool. She owns her own marketing firm, Marketing for Solos, and has worked with clients such as Apple, Motorola, Sun Microsystems, and Benjamin […]

After you’ve put in the work with technical SEO and made your discoveries, there’s one thing left to do: present your findings to the client and agree on next steps. And like many things in our industry, that’s easier said than done. In this week’s episode of Whiteboard Friday, Benjamin […]

A few years ago, while enjoying a day of skiing at Aspen Highlands with a group of girlfriends, a skier crashed into me from above, out of nowhere. He was a professional skier traveling at an exceptionally fast speed, and I felt lucky to get away with a mere leg […]