How to Donate to Help on Venezuela’s Humanitarian Crisis

Venezuela Crisis Venezuela Crisis In Venezuela today, no independent government institutions remain to act as a check on executive power. The Venezuelan government—under Maduro and previously under Chávez—has stacked the courts with judges who make no pretense of independence. The government has been repressing dissent through often-violent crackdowns on street […]

Digital Marketing News: Brand Trust Survey, Top Social Posting Times, YouTube’s Comment Hiding, Amazon’s Ad Share Growth & More

B2C, B2B Purchase Journeys Follow Similar PathsA newly-released Forrester study shows that 52 percent of marketers have seen more similarities in B2B and B2C customer behavior the past two years, as B2B takes on more of the energy of B2C, just one of several findings of interest to digital marketers […]

Buyers vs. Buying Committees: Not Knowing the Difference Could Cost You

Working as a marketing or sales professional in B2B presents a unique set of challenges and hurdles. One that probably doesn’t get discussed enough is the nuance of trying to reach and engage buying committees, as opposed to single customers. It’s a hugely important distinction that too many strategies fail […]

The Three Step System for Keeping Clients for Three Years or Longer

Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer I’ve been a marketing consultant for many years, working with all sorts of small business owners. Not only that, but I’ve also spent a lot of time with fellow marketing consultants, having developed […]

How to Deliver JSON-LD Recommendations the Easy Way – Whiteboard Friday

When you work with large clients whose sites comprise thousands (or hundreds of thousands) of pages, it’s a daunting task to add the necessary markup. In today’s Whiteboard Friday, we welcome Sergey Stefoglo to share his framework for delivering JSON-LD recommendations in a structured and straightforward way. Click on the […]