The Community Imperative: Engaging in Conversations Rather Than Disseminating Information

What does effective marketing engagement look like? In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that leads to a conversation (and maybe ultimately a conversion). This can be anything from a comment on a social […]

Transcript of The Secrets to Impactful Speaking

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The Secrets to Impactful Speaking

Marketing Podcast with Allison ShapiraPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I speak with founder and CEO of Global Public Speaking, Allison Shapira. As a former opera singer, Shapira brings a unique perspective to public speaking. She helps business owners harness their voice as an instrument […]

5 Unique Ways to Engage With Your Fans on Social Media

Social media provides you with a unique opportunity to engage with your fans and followers. For most businesses, the amount of face-to-face time you get with your customers in limited, and for some companies that operate entirely online, they never meet their customers in real life. Engaging with prospects and […]

How I Gain 1,260 Instagram Followers Per Week

Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week. And I know what you are thinking… […]