How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships

Effective B2B influencer marketing is rooted in brands developing and nurturing relationships—relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relationships are often cultivated in the digital realm via social media, email, and audio or video […]

The Community Imperative: Engaging in Conversations Rather Than Disseminating Information

What does effective marketing engagement look like? In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that leads to a conversation (and maybe ultimately a conversion). This can be anything from a comment on a social […]

Transcript of The Secrets to Impactful Speaking

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The Secrets to Impactful Speaking

Marketing Podcast with Allison ShapiraPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I speak with founder and CEO of Global Public Speaking, Allison Shapira. As a former opera singer, Shapira brings a unique perspective to public speaking. She helps business owners harness their voice as an instrument […]

5 Unique Ways to Engage With Your Fans on Social Media

Social media provides you with a unique opportunity to engage with your fans and followers. For most businesses, the amount of face-to-face time you get with your customers in limited, and for some companies that operate entirely online, they never meet their customers in real life. Engaging with prospects and […]