Digital Marketing News: Online Ad Spend’s Speedy Growth, Google’s Podcast Transcriptions, & Adobe’s LinkedIn Push

Adobe, Microsoft to take on Salesforce’s marketing software, with LinkedIn as a weaponAdobe* and Microsoft have joined forces to better compete against in the sales and marketing software arena, with the LinkedIn* platform’s recently-expanded targeted audience advertising featuring heavily in the new alliance. Reuters [embedded content] What CMOs Are […]

Q1’s a Wrap, B2B Marketers: Where We’ve Been & What’s Next in 2019

We made it, B2B marketers. Spring is finally in the air and Quarter 1 is officially a wrap. Take a moment to bask in your individual, team, and business successes—you earned it. As is tradition, in just a few short months the digital marketing industry has experienced some newsworthy shifts—from […]

How to Find Success as a Podcast Advertiser or Sponsor

People love podcasts. According to Podcast Insights, there are over 660,000 podcasts, which means that no matter what topic or area you’re passionate about, there’s probably a podcast out there that covers it. Outside of the breadth of content available, podcasts are also a seamless way to consume information. Whether […]

Snapchat anunció el lanzamiento de su propia plataforma de juegos

Al parecer, los rumores eran ciertos: Snapchat acaba de anunciar el lanzamiento de su propia plataforma de juegos bajo el nombre de Snap Games, y así lo dio a conocer en su Partner Summit en Los Ángeles. Todo parece indicar que finalmente Snap incursionará en el mundo de los juegos […]