Standing before a room of eager-to-learn marketers at B2B Marketing Exchange, Liz Cope, Director of Marketing Technology and Operations at Ingersoll Rand, was an open, honest, vulnerable … human. “This is so embarrassing,” she said, admitting that some fundamental marketing functions were missing the mark at her multi-billion-dollar company. Liz’s […]

Subscribe to the Duct Tape Marketing Podcast If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive. Powered by WPeMatico

It’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, […]