Once Upon a Time: Storytelling in Today’s B2B Content Marketing Landscape

Everything—no matter how innocuous or dated—had its use. It was a mantra he lived by. Born in 1946 to an Irish immigrant father and an American mother of French-Canadian descent, his parents’ coming of age was marked by the Great Depression plus decades of war. Unsurprisingly, this meant that his […]

Our 2019 List: The Top 50 Social Media Marketing Influencers

It’s that time of year, marketers. Once again, we’re absolutely thrilled to present our annual list of 50 influential leaders who are engaging on social networks around the topic of social media marketing. The goal of this annual list? To showcase the top 50 influential voices in the marketing industry […]

The Sales Team Dos and Don’ts for Creating Content

Content creation falls squarely in the domain of your marketing team, right? Yes, it’s true that marketers set strategy and create the content that supports that vision. But no team is an island, and in reality, it’s the sales team that is out there interacting with prospects and customers each […]

17 Charts That Show Where Content Marketing is Heading

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than […]

Instagram permite comprar productos sin salir de la aplicación

Instagram avanza en la implementación de una nueva función que les permitirá a los usuarios comprar productos sin necesidad de salir de la aplicación. Aunque en un principio se trate de una versión beta, solo disponible por ahora en Estados Unidos, la función incluirá más de 20 marcas como Adidas, […]