Sales & Marketing Alignment: Shahid Javed Shares How to Go from Hate to Love in 60 Days

It’s a tale as old as time. The marketing team is hyper-focused on awareness campaigns, events, and driving more leads to fill the funnel. Meanwhile, the sales team is hyper-focused on meeting sales and revenue goals, and nurturing relationships to empty the funnel. These two teams occupy two very different […]

Kelvin Gee Delves Into Key Learnings from Oracle’s Account-Based (Marketing) Initiative

Account-based marketing (ABM) has been a rising trend for B2B brands for roughly a decade. And it’s appeal (and effectiveness when done right) is rooted in thinking differently—in transforming your traditional approach to targeting, engagement, and nurturing to drive results. But for Kelvin Gee, Oracle’s Senior Director of Modern Marketing […]

Transcript of Questioning Best Practices to Do Great Work

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Everybody loves best practices. Give me an example. Give me a template to follow. Well, I think that that practice leads to mediocrity. In this episode of the […]

Questioning Best Practices to Do Great Work

Marketing Podcast with Jay AcunzoPodcast Transcript Today on the podcast, I speak with author, keynote speaker, and founder of Unthinkable Media, Jay Acunzo. Acunzo began his career at tech giants, including Google and HubSpot, and he now travels the world as a public speaker and the creator of documentary series about […]