An outdated website sends a message that you aren’t up on the latest trends. There comes a time when every business needs to revamp and re-launch for maximum impact.
For example, older websites might not be optimized for speed. About 40 percent of those who visit your website will bounce away if it doesn’t load within three seconds. You can’t afford to keep a bulky, outdated website with statistics like that.
At the same time, relaunching your site might seem almost overwhelming. Fortunately, there are some simple rules of thumb you can follow that will make your re-launch not only easy but successful.
Before you launch your website redesign, be sure to familiarize yourself with your site’s traffic, bounce rate, average time on site and other stats so you have an accurate picture of how successful — or unsuccessful — your re-launch is. This will also give you a baseline if you wish to create some split-testing models.
Once you know where your traffic is, it’s time to set some goals for where you want it to be. Take a look at your competitors. You can do some intensive research through sites such as SEORush and find out what keywords competitors are ranking for, as well as their most visited pages. Using this information, set some firm goals for your own website.
What do you hope to accomplish with your re-launch? Do you want more traffic? Perhaps you want more visitors to convert into customers. Whatever your goals, write them out and then work backward on how you will get there.
You likely already have some loyal followers who have been with you and your website for years. They deserve to know before anyone else that you are revamping and relaunching your site. Send a short note to your mailing list and social media followers. Let them know you are in the process of redesigning, why you chose to do so, what you hope to accomplish with the redesign and when they can expect to see the new look.
There are more than 1 billion websites on the World Wide Web. You have to stand out from all of those, rise up the ranks and somehow capture the attention of potential site visitors. There are so many factors that play into ranking and how many people visit your site, but in general, you want to do some basic keyword research.
Find the keyword strings that make the most sense for the type of visitor you most want to attract and create content around the information those searchers would actually want to read. You can drive people to your site, but if you don’t have the content to hold them there, it won’t do you much good.
Once you actually re-launch your site, take the time to gather feedback from your site visitors. Devote as much time as you can to answering questions, listening to concerns and fixing problems as they crop up. This is your best test of how users are interacting with your content.
Ideally, before you launch your new look, you should test how the site performs across different browsers and screen sizes. There are many services online that allow you to do this for free or a small fee, such as BrowserStack and Browserling. Choose the one you like best and see how your site might look on a mobile device or on a larger screen.
The text should adapt and be clear to read, and images should still have a sharp resolution. Also, test out the way the site functions on a mobile device versus a traditional PC.
A re-launch is a good time to go back and revamp old content. Freshen things up. Fix any issues, such as broken links. You can easily find plugins to help with this, such as the Broken Link Checker plugin WordPress. You can also push older, but still popular, articles to the top by doing a roundup around a certain theme and linking back to those articles.
It is smart to have all these things in place before you announce the re-launch. This way, when site visitors come to see what has changed, they’ll see the content is fresh and updated.
You’ve redesigned the look of your website, but how does it stack up to your branding on other platforms? Colors and designs should repeat on social media, for example. Update your social media headers and profile images. Link any interesting new content to your social media pages. Update any contact info or “about us” info.
In each industry, there are influencers who have a lot of reach with consumers. Figure out who the influential people are in your industry and reach out to them about your redesign. Ask for their input and feedback. Not only will you get some amazing tips, but they may decide to announce your re-launch to their social media followers, which will gain you traffic.
Whenever you add new features, images, plugins and such, there is always the possibility one or more of those things will slow your site down. As mentioned before, speed is an important aspect of whether or not a visitor sticks around beyond that three-second mark.
Test your site’s speed. Pingdom has a free and easy speed test you can use to see how quickly your pages load. They will give you a percentage grade and suggestions for ways you can speed up your site a bit more. Follow a few or all of the suggestions to make your site “sticky” and avoid that dreaded high bounce rate.
A re-launch is exciting to both the website owner and site visitors. It is a chance to look at things through fresh, new eyes. By implementing these tips, you’ll have a much more successful re-launch and a site that will work well for your visitors.
Powered by WPeMatico
$37.99End Date: Thursday Feb-8-2018 17:10:15 PSTBuy It Now for only: $37.99Buy It Now | Add to watch list Powered by WPeMatico The post Microsoft Windows 7 home premium 64 Bit Full Version & Upgrade New appeared first on Guaripete. […]
25,58 EURFecha de finalización: viernes feb-2-2018 5:15:06 CETCómpralo ya por sólo: 25,58 EUR¡Cómpralo ya! | Añadir a lista de seguimiento Powered by WPeMatico The post Set de Coctelería de 5 piezas, coctelera de 21,5 cm de altura, de acero inoxida appeared first on Guaripete. […]
1,00 EUR (1 Puja)Fecha de finalización: martes ene-16-2018 22:52:43 CETPujar ahora | Añadir a lista de seguimiento Powered by WPeMatico The post Lote de 3 libros antiguos sobre creación de Canarios. appeared first on Guaripete. […]
$8.99End Date: Sunday Feb-11-2018 15:43:26 PSTBuy It Now for only: $8.99Buy It Now | Add to watch list Powered by WPeMatico The post Fast Eddie Clarke – It Aint Over Till Its Over – New Sealed CD -Motorhead -Lemmy appeared first on Guaripete. […]
$279.99End Date: Wednesday Feb-7-2018 4:55:57 PSTBuy It Now for only: $279.99Buy It Now | Add to watch list Powered by WPeMatico The post NOCO Genius Boost Pro GB150 4000 Amp Lithium Jump Starter 12V 4000A 19366933 GM appeared first on Guaripete. […]
$5.44End Date: Tuesday Feb-13-2018 12:50:42 PSTBuy It Now for only: $5.44Buy It Now | Add to watch list Powered by WPeMatico The post Preschool Favorites , Music for Little People NEW! CD, SING ALONG, KIDS SONGS appeared first on Guaripete. […]
AU $69.95End Date: Tuesday Jan-16-2018 18:59:22 ESTBuy It Now for only: AU $69.95Buy It Now | Add to watch list Powered by WPeMatico The post CorelDRAW X6 Home and Student NOT X8 Corel DRAW WIN Genuine GUARANTEE appeared first on Guaripete. […]
AU $129.95End Date: Thursday Jan-18-2018 15:43:56 ESTBuy It Now for only: AU $129.95Buy It Now | Add to watch list Powered by WPeMatico The post Microsoft Window 10 Pro Full Version Software 32bit/64bit USB Flash Drive appeared first on Guaripete. […]
18,95 EURFecha de finalización: jueves feb-8-2018 19:29:35 CETCómpralo ya por sólo: 18,95 EUR¡Cómpralo ya! | Añadir a lista de seguimiento Powered by WPeMatico The post Rolling Stones – The Original Nasty Music ) [SBD] 2 cds appeared first on Guaripete. […]