Apple presenta un iPhone 7 color rojo como parte de la iniciativa RED

La manzana mordida acaba de presentar una versión especial de su buque insignia, se trata de un iPhone 7  color rojo el cual puede ser comprado a través del sitio web oficial de la compañía. Esta nueva edición se encuentra disponible para el iPhone 7 y iPhone 7 Plus y forma parte del programa RED de Apple.

Esta iniciativa comercializa dispositivos de la manzana mordida con color rojo y parte de sus ganancias son destinadas a la lucha contra el VIH/sida. Un programa que durante estos últimos diez años ha generado 130 millones de dólares.

La nueva edición viene con una parte trasera de color rojo y una frontal blanca. Realmente el único cambio es el color ya que todo viene igual, capacidad de almacenamiento de 128 GB y 256 GB; fue eliminada la versión de 64 GB en esta edición especial.

Desde el lanzamiento de su programa Product RED es la primera vez que Apple presenta un iPhone de color rojo. El precio del iPhone 7 y 7 Plus color rojo es el mismo que el de las versiones normales 749 y 869 dólares, respectivamente.

Recordemos que no veremos una nueva iteración del iPhone hasta el mes de septiembre, fecha en la cual se espera el lanzamiento del iPhone 8 del cual ya tenemos algunos cuantos rumores relacionados con su posible pantalla curva.

Via – Hipertextual


Apple presenta un iPhone 7 color rojo como parte de la iniciativa RED por Kleber para Codigo Geek
Permalink |
Comentar |
Add to
del.icio.us

Post tags: , , ,

Powered by WPeMatico

Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs

Posted by FeliciaCrawford

Howdy, readers! We’re back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we’ve covered previously:

Today we’ll be delving into more keyword and concept research, quick wins for on-page optimization, and a neat way to stay abreast of duplicates and inaccuracies in your local listings. We use Moz Pro, the MozBar, and Moz Local in this week’s fixes.


Fix #1: Grouping and analyzing keywords by label to judge how well you’re targeting a concept

The idea of “concepts over keywords” has been around for a little while now, but tracking rankings for a concept isn’t quite as straightforward as it is for keywords. In this fix, Kristina shows you how to label groups of keywords to track and sort their rankings in Moz Pro so you can easily see how you’re ranking for grouped terms, chopping and analyzing the data as you see fit.


Fix #2: Adding alternate NAP details to uncover and clean up duplicate or inaccurate listings

If you work in local SEO, you know how important it is for listings to have an accurate NAP (name, address, phone number). When those details change for a business, it can wreak absolute havoc and confuse potential searchers. Jordan walks you through adding alternate NAP details in Moz Local to make sure you uncover and clean up old and/or duplicate listings, making closure requests a breeze. (This Whiteboard Friday is an excellent explanation of why that’s really important; I like it so much that I link to it in the resources below, too. 😉

Remember, you can always use the free Check Listing tool to see how your local listings and NAP are popping up on search engines:

Is my NAP accurate?


Fix #3: Research keywords and concepts to fuel content suggestions — on the fly

You’re already spying on your competitors’ sites; you might as well do some keyword research at the same time, right? Chiaryn walks you through how to use MozBar to get keyword and content suggestions and discover how highly ranking competitor sites are using those terms. (Plus a cameo from Lettie Pickles, star of our 2015 Happy Holidays post!)


Fix #4: Discover whether your pages are well-optimized as you browse — then fix them with these suggestions

A fine accompaniment to your on-the-go keyword research is on-the-go on-page optimization. (Try saying that five times fast.) Janisha gives you the low-down on how to check whether a page is well-optimized for a keyword and identify which fixes you should make (and how to prioritize them) using the SEO tool bar.


Further reading & fond farewells

I’ve got a whole passel of links if you’re interested in reading more educational content around these topics. And by “reading,” I mean “watching,” because I really stacked the deck with Whiteboard Fridays this time. Here you are:

And of course, if you need a better handle on all this SEO stuff and reading blog posts just doesn’t cut the mustard, we now offer classes that cover all the essentials.

My sincere thanks to all of you tuning in to check out our Daily SEO Fix video series over the past couple of weeks — it’s been fun writing to you and hearing from you in the comments! Be sure to keep those ideas and questions comin’ — we’re listening.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Powered by WPeMatico

Marketers: Install Google Tag Manager on Your WordPress Site in 4 Minutes

install-gtm-on-wp-in-4-minutes
50% of the top million websites use Google Tag Manager, the incredibly powerful analytics/marketing tool that quickly deploys tagging across your website. Want to do Facebook remarketing? Subscribing to HubSpot, Pardot or another marketing automation service? Need to add an AdWords conversion tag?

So many actions marketers take require additional tracking code to be placed on website code and Google Tag Manager will handle that for us. Best of all, you don’t have to be an analytics nerd to implement this! Tag Manager empowers marketers to own and make changes without development or technical help. I’m not a coder at all, and I’ve launched GTM on a few dozen WordPress websites.

In the simplest configuration, Google Tag Manager fires and controls the Google Analytics tag on your website. See our post “What is Google Tag Manager? (And How Does It Work With Google Analytics?)” below for more gushing.

Here’s What You’ll Need:

  • Knowledge Of Self: Critical for all marketing projects but for today, ask yourself: Does my website have tons of traffic and lots of QA checks and dev process to do anything? If so, go talk to IT about this just to make sure it’s cool. If you are working on small-to-medium sized business or non-profit, proceed!
  • WordPress Admin Access. This needs to be a WordPress site you control, not the freebie ones on wordpress.org.
  • Google Account. Ideally the one you use for Google Analytics.
  • Google Chrome Browser. You can download Chrome here.
  • Egg Timer. Mine looks like a Penguin because LunaMetrics is in Pittsburgh.


shopping

1. Set Egg Timer for 4 minutes

Easy, right?

2. Sign Up for Google Tag Manager

Navigate to the Tag Manager page and to sign up for free. 

google tag manager sign up page

Create a new GTM account. Account name best practice: Use your company name (e.g. Alice’s Wonderland Resorts LLC).

google tag manager account name screenshot

Now name your container and choose what you want to track. Since we’re talking about WordPress websites here, select Web. Container name best practice: Use the domain name of your website (e.g. www.aliceswonderlandresorts.com).

create google tag manager container

3. Get Dat Code

Yes, I told you this wouldn’t be technical. It’s not! We just need to do a few copy / pastes. Once you click create, you’ll be presented with the following popup that contains the code that needs to be added to your site. This code snippet will have your Container ID, which is super important! Mine below is just an example. Don’t use it.

4. WordPress Editor

In WordPress, navigate to Appearance, then Editor. If you don’t see this option, then you do not have Admin access to your site.

wordpress-appearance-editor

Look on the right-hand side and you’ll see the files the make your WordPress template work. Look for Header.php and edit. This files controls all page templates in WordPress.

Paste the top portion of GTM code right after the opening  element (see screenshot). Use your browser search to locate the if needed.

gtm-new-1

Paste the second portion of GTM code right after the opening  element.

gtm-new-2

Don’t monkey around with other stuff! Seriously.

When you’re done, click Update File.

5. Import a Recipe (If you Want to do GA Stuff) Or Add a Tag for a Non-Google Service

Head over to lunametrics.com and grab our basic recipe pack for GTM to do some Google Analytics tracking. This GTM pack will allow you to easily add ready-to-go tags to your new GTM container. If you have Google Analytics installed already, the recipe instructions will tell you how to add your tracking number to GTM.

recipe-1

Note: you don’t have to set up Google Analytics through Tag Manager, but it’s recommended. You can install Tag Manager and leave your existing Analytics in place. Learn about how Google Tag Manager and Google Analytics can work together.

Super Important Note: Google Analytics should only load on your page once. If you’re using a different WordPress plugin to load Google Analytics, then do not also load Google Analytics through Google Tag Manager.

Maybe you just need to install a Facebook remarketing snippet without a developer, use Tag Manager! But if you would like to migrate your Google Analytics tracking to Tag Manager, see our blog post that covers some other points about migrating your on-page Google Analytics to Google Tag Manager.

If you need to set up tracking for external service because you want to do some advanced marketing tracking or measure conversions from social or paid ad spends, it’s easy! Google Tag Manager comes pre-loaded with tons of external tags (view list) or you can use a special tag called a Custom HTML Tag to paste in other tags.

Here are GTM instructions for integrating popular marketing tags:

Remember to test your tags before publishing them. Google Tag Manager has built-in previewing and debugging. We also cover a few Chrome extensions for debugging that will come in handy!

6. Verify Your Install

Tag Assistant is a nifty freebie will look for the GTM container in your site source code and let you know that everything works. Add Google Tag Assistant to Chrome from the Chrome Store.

tagassist

Now, re-load your website and open Tag Assistant. You should see a happy little face with your container ID:

tag-happy

Ding! My timer just rang. Did you make it? Remember, you don’t have to migrate Google Analytics right away if you just need to get one advertising tag on your site via GTM. You can do that step next (Spoiler: it takes longer than 4 minutes) and we’d love to help. Have you done a quick & dirty GTM launch like this in the past?

The post Marketers: Install Google Tag Manager on Your WordPress Site in 4 Minutes appeared first on LunaMetrics.

Powered by WPeMatico

Increase Revenue with Strategic Audiences in Google Analytics & Google AdWords

increase-revenue-ga-and-adwords
Digital Marketing has changed. Where once marketing experience and wishful thinking about ideal customers drove spend, now it’s becoming easier and even standard practice to use your company’s data to enhance marketing decision making. Marketers drill in on specific user behavior, test landing pages, and obsess over Click Through Rate (CTR) and Return On Ad Spend (ROAS).

These processes are often discussed and blogged about in the micro view: “How to get more out of campaign settings in AdWords”, “Two things to look for in Google Analytics reports”, etc., as if these are all separate topics. What’s ignored all too often is the high-level strategy itself.

Let’s examine how to actually leverage existing data in Google Analytics to increase revenue using Google AdWords. This is a four-part process that can work for any industry by combining the best functions of Google Analytics and Google AdWords.

blog-collect

1. Collect

Limits of the AW Remarketing Tag

AdWords offers a simplified remarketing tag that can be implemented on websites. We’ve come to think of this tag as a last resort. This was the original way to pump users’ behavior into AdWords campaigns in order to show remarketing banner ads to users who match a specific behavior.

However, it’s incredibly limited from a data collection point of view. AdWords tag audience options are very simple (Example: Users who have visited URL “/xyz”). It works in a pinch, but we consider this is an outdated approach for identifying valuable audiences.

Behold Google Tag Manager & Google Analytics:

GTM Saves The Day / Universal Analytics

With Google Tag Manager installed on your company’s websites, audience potential grows enormously. The standard Google Analytics Pageview tag includes a special button to enable the collection of data for remarketing audiences in AdWords or DoubleClick.

Check the Enable Display Advertising Features button to start collecting.

main-qimg-9400825457c842caf3ca78f796b847b0

If you don’t have Tag Manager yet, you can enable remarketing in your Google Analytics Property Settings:

unnamed

Advanced Tracking

Now you are collecting user behavior for remarketing. Let’s go further. Event tracking can track user interactions on the page beyond loading the page. (Learn how to configure Custom Dimensions)

  1. Push user-submitted form data into a Google Analytics Custom Dimensions. LunaMetrics did this recently in a case study for Teach for America to create audiences to remarket to.
  2. Collecting User-ID from your database and push into Google Analytics as a Custom Dimension.
  3. Push data from a marketing platform like Marketo or Salesforce.

For example, LunaMetrics fired a popup on our blog to encourage email subscriptions (Form submission method #1 above). We asked users to choose which tips they would like to receive: GA, GTM or SEO/SEM:

lm-modal

By firing an event back into Google Analytics when a user selects a topic of interest, a custom dimension can be populated as our users self-identify and we can use that data later when building an audience.

Get Fancy with It

There are a lot of ways you could get wild with this:

  • Find your best performing audiences manually. Who converts? What do you know about them?
  • Prove that your marketing Personas are accurate by pairing them with audience segments (Newspaper examples: Heavy Readers, etc).
  • Use R or Big Query to develop data-first audiences based on behavioral characteristics.

blog-segment

2. Segment

Segments are where Google Analytics truly shine. Instead of simple audience targets like the last page someone visits, or any URL that contains “SEO”, GA segments let you choose from nearly every dimension in Google Analytics to hand-craft an audience. Now that you have some data from Step 1, you can build segments that reflect your audiences. On any Google Analytics report, click Add Segment at the top of the report and you’ll see an awesome menu of options:

Google Analytics comes prepopulated with many useful segments, like New Users, Converters, and more. Additionally, you can create you own by combining dimensions and metrics that you care about.

Create Segment

Segment Ideas:

  • Device – Phone Model, Browser
  • Geography – Users visiting from certain regions.
  • Source – Users visiting from Facebook links or from LinkedIn
  • Site Events – Users who watched a key video or downloaded a PDF
  • Self-Identified – Those form fields flow into custom dimensions, and allow us to segment by interests, company size, monthly budget, or any other data your business needs and can easily collect!

Web visitors who are 35-44 years old using iPhones in wealthy areas who watched your latest blog video and identified themselves as small business on a form? Now we’re talking. THAT’s an audience!

Don’t forget to create audiences that you will exclude as well. For example, if you are building an audience to drive general site users to a specific video, create another list of users who have already viewed that video. Drive those users to the next step in your funnel

Follow Google’s instructions to segment your Google Analytics data.

Lastly, Enhanced Ecommerce users and Google Analytics 360 customers can use Shopping/Checkout Behavior Funnel reports or Custom Funnel reports to create valuable segments. Once properly set up, this allows you identify valuable groups of users like, “Users who added something to cart, but didn’t convert.”

funnelReport

When segmenting, it’s important to know the advertising limits. You’ll need to have at least 100 users (or cookies) on a display remarketing audience list and 1000 users on a search remarketing list for Google AdWords, so don’t get too granular.

Segments are valuable inside of Google Analytics for reporting and ad-hoc investigation. For this reason, we recommend starting with a segment, and finding the ones that are most valuable. Once you’ve created a segment that you want to remarket to, you’ll need to turn the Segment into an Audience and share it with the correct AdWords account under the Property Settings inside of Google Analytics.

import-segment

Make sure Google Analytics and Google AdWords are linked. That’s an important step here.
blog-import

3. Import

Once that’s complete, you’ll be able to see our GA audiences in AdWords. In AdWords, use the left-hand nav and find Shared Library > Audiences. Here you’ll see Google Analytics audiences and some automatically-generated AdWords audiences as well (Yours will have real numbers under Search, YouTube, Display):

demo-audiences


You did it! Well, you almost did it. Next you need to target these audiences with our Search & Display AdWords campaigns.

Before we move ahead, you should know that when you create an audience, AdWords makes a look-a-like audience called a Similar Audience of users who HAVEN’T YET VISITED YOUR WEBSITE. I needed to yell that. These are users who have very similar browsing and search behavior as the users on your audience lists, but they haven’t been to your site yet.

This is an incredibly powerful audience! We can market to essentially new people who are highly qualified and looking for the same things as your leads and customers. This makes all the difference with a Display ad spend, as you can drastically cut down on impressions to users who aren’t at all interested and focus your message on users who are more likely to need your business.

If that’s not enough, at this page you can upload a list of emails from leads or current customers and make an audience from them too! This is called Customer Match. And yes, AdWords makes similar audiences for these as well! Let that sink in for a second.

blog-target

4. Target

Get on with your bad self. Now that you’ve collected data, segmented, and imported audiences, the fun begins. You can now bid on these audiences in Google AdWords.

Option A – RLSA & Search

Remarketing Lists for Search Ads can be overlooked in the Google AdWords toolbox. Let’s face it, the wonky acronym doesn’t help. So let’s forget the name for a second. Here’s what this feature really is: Audience Prioritization Tool. By collecting, segmenting, and importing groups of users into Google AdWords, we can now attach these audiences to an existing or new Search Network campaign.

Target & Bid
Triggers an ad only when someone who’s on your audience list searches for one of the keywords in your campaign. You need a big audience here, so your segmentation can’t be too granular, since no other traffic is being lured by a campaign using this setting. Use with care in specific circumstances where your audience is broadly defined.

Bid Only
This method allows for something really cool, the dual targeting of normal keyword-triggered users that we don’t know anything about and the targeting of our identified audience. A sneaky-smart way to implement this would be to:

  1. Lower your default keyword bids (while maintaining a top 4 position in the auction).
  2. Create a bid modifier on the Audience tab of the campaign in AdWords to a 300% increase if the user is a member of your audience list.

So visitors we have no connection with can still trigger ads and learn about our business, but if we know that someone matches a specific behavioral profile, we’re telling AdWords to raise our AdRank in the auction and place us as high as we can go to show up hopefully in the top spot. Prioritizing important users can maximize budgets, reduce waste and increase performance. In effect, we are telling the system to bid much more on users that we care a lot about.

Consider doing the following:

  • Add audiences to Brand campaigns with a 300% bid adjustment to make sure users see your ad when researching your company. Use Bid Only here.
  • Create competitor campaigns with keywords you’d normally never run and set to Target and Bid. Here’s a guide to aggressively targeting competitor keywords with your highly-qualified audiences using RLSA.
  • Go even further with the above and create generic keyword concept campaigns that use Target and Bid to only trigger for your specified audiences. For example, we could bid on a keyword like “increase digital revenue” for our blog, even though that’s not a closely matched keyword. A user on one of our audiences might be searching for that, and digital analytics is something that could help them achieve this goal. You can now cast a wide fishing net, but to just a small pond of users.

Option B – Display Remarketing Funnel

screenshot-2015-09-28-23-28-06

Think beyond the standard remarketing that pesters a user the next day. How can you creatively utilize your audience to help them move along the funnel? Serve different display messaging for highly motivated users than you would to the similar audiences who don’t know about your brand yet. Leverage your GA audiences and Customer match audiences here. Google’s Similar Audiences will help you reach new eyes, so change your messaging appropriately.

Option C – Optimize Audience Import

One last thing! Google Optimize 360’s premium version allows you to import audiences right into your UX tests. This saves not only time, but the frustration that comes from using a separate analytics platform and a separate testing platform that don’t easily integrate together.

While many of the testing platforms on the market do a fine job on the design and implementation side, none really allow for the direct audience/segment importation the way that Google Optimize does. Now the extremely qualified audiences we built can be served A/B or multivariate tests or personalized experiences to increase engagement or conversion rate.

Takeaways

  • Remember: Collect, Segment, Import, Target.
  • Nowhere did we mention social advertising! What creative way would you expand on the above to spread this tactic across more channels? Use the above method to test Display copy to different audiences then take the winners and run to the same demographics on social.
  • Yes, this is a lengthy process. It’s worth it though!
  • This process requires close and careful collaboration between tech teams and marketing teams. Be the squeaky wheel in your organization to get buy-in and results.

Following this outline will help your business lower wasted advertising spend by only targeting relevant or interest audience segments for client retention, cross-selling, converting bottom-of-funnel users or by building awareness to similar audiences and avoiding paying for fly-by users that aren’t really interested in your product or service. Do the work, optimize your spend, and increase your revenue. Do you have any hacks for any of the four major steps? Let us know below.

Special thanks to Zee Drakhshandeh for contributing to this article!

The post Increase Revenue with Strategic Audiences in Google Analytics & Google AdWords appeared first on LunaMetrics.

Powered by WPeMatico

El diseño y los colores hablan mucho de su marca. Infografía

Aunque se trata de una frase bastante trillada, la verdad es que a veces una imagen dice más que mil palabras y en el caso del diseño web sí que es cierto esto, de acuerdo con el más reciente estudio de percepción de marcas online.

Según los datos, el 85% de los usuarios de internet aseguran reconocer a una marca por sus colores, de esta manera es fundamental que cualquier empresa tenga muy en cuenta, en el momento del diseño web, las gamas de colores a escoger, de acuerdo con aquello que quieran transmitir a sus usuarios y potenciales clientes.

Y esto no es mera especulación, ya que estudios muy serios señalan que los colores producen sensaciones y emociones que estimulan diferentes sectores  del cerebro y que en el caso de la publicidad pueden contribuir al recuerdo de una marca o a la percepción de la misma.

Sumado a esto, la mitad de los usuarios afirma que no regresaría a una web estéticamente pobre, es decir que la creatividad es sin duda lo esencial al momento de construir un site.

Por ejemplo si una marca lo que quiere transmitir es sofisticación o sensualidad, no sería nada conveniente utilizar en el diseño web un color que resulte confuso para los clientes, como un naranja o verde brillante.

Lo mejor, en este caso, sería emplear el color negro que comunica sofisticación, autoridad o seducción. Mientras que el verde se relaciona con sentimientos diversos, como el crecimiento orgánico, la tierra, naturaleza o la preocupación por el entorno y el naranja se asocia con la energía, la actividad física, el deporte, el ejercicio.

De esta manera, si lo que quiere es transmitir confianza, profesionalidad o calma debe optar por colores fríos pero, si por el contrario, lo que busca es mostrar pasión, felicidad y energía, debe apostar por los colores cálidos.

Pero el color no es el único elemento del diseño que comunica algo acerca de la marca. La tipografía, el espacio entre las letras y la forma, también cuentan la historia de un negocio en un instante, cuando los clientes se forman una primera impresión.

Para conocer cuáles son las gamas que mejor funcionan y otros datos adicionales, aquí les dejamos esta valiosa infografía elaborada por My Biz Niche, en la que se detalla la psicología de los colores en el diseño web.

¿Cómo saber si su logo y su diseño web están transmitiendo el mensaje correcto? No deje de tener en cuenta las siguientes recomendaciones:
infocolores

Por Periodista Digital, Ricardo Rodríguez

Equipo Mipagina.net

Powered by WPeMatico