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Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic]Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions […]

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Why Customer Experience Is the Key to an Amazing Business

In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #4 of 5, […]

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How to Build a Business Around An Unmet Need

Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing […]

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Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience. Click on the whiteboard image above […]

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In-Flight Content Guide: Making the Most of Your Content Journey

What does content marketing success look like to you? Is a healthier pipeline? Increased client retention? Or something completely different? While every marketing team might have a slightly different goal for content, the message is the same: You have to create a predictable way to gauge the impact of your content. The content marketing journey […]

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How to Perfect Your Lead Generation Follow-up

In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #3 of 5, […]

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Homepages vs Landing Pages: Where to Drive Paid Traffic for Higher Conversions

I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is a better way. Conversion happens on landing pages. And your homepage is not one of them. Why? Your homepage is a hub. It’s a jump off point to the rest […]

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Spotify presenta aplicación para Microsoft Store

Hace tan solo una semana les anunciábamos el nuevo hito conseguido por la aplicación de música streaming, Spotify, la cual ha llegado a los 140 millones de usuarios activos mensuales. Cifra importante que demuestra la hegemonía de la compañía en un sector tan competitivo como es la música. En esta ocasión la noticia está relacionada […]

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Estas son las próximas mejoras para los nuevos Gimnasios de Pokémon Go

La compañía Niantic a través de su blog oficial acaba de confirmar que próximamente se vienen mejoras interesantes e importantes para los Gimnasios del juego Pokémon Go, jugado a la fecha por más de 65 millones de entrenadores alrededor del mundo. Pokémon Go fue la aplicación del año pasado y aunque en este momento su […]

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The Case For & Against Attending Marketing Conferences

I just finished reading Jan Schaumann’s short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add. First off, I think it’s reasonable for managers and company leaders to be wary of conferences and events. It is absolutely true […]

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